Expanding the boundaries of human mobility through lightweight robotic exoskeletons.
In a world where 20% of the population has limited mobility, Roam builds a world where mobility isn’t restricted but instead owned—allowing their users to get back to doing what they love.
They are doing this by making the world’s first low-cost lightweight exoskeletons. More traditional robotic exoskeletons rely on high precision mechanical systems, weighing 30 to 60 pounds and cost as much as a luxury car, significantly limiting their usefulness. Roam envisions a different world, in which lightweight and affordable robotic exoskeletons and orthoses become a new category of consumer electronics—and a commonplace part of modern life.
While their journey started with an exoskeleton for skiing, Roam came to Mast ahead of their release of two new products in two new verticals; health and performance. They wanted to create an update and extension of their brand, allowing for a seamless introduction of these new products. We worked with them to create a modern, comprehensive, and technical brand that focused on the end-users—bringing humanity, personality, and movement into the cutting-edge world of Roam. Ultimately, resulting in a technological, approachable identity.
Inspired by vintage technical manuals, we developed a linework illustration style to explain and inform the device users.
With a growing product offering, we worked with the Roam team to create a sub-brand design system to differentiate and identify current and future products.