Deliverable Branding
Sector Retail
Year Oct 2015
Mast

Tuloz

Tuloz is an online pet retailer committed to giving back. Twenty-five percent of all profits go back to help animals in need.

Products With a Purpose.

When Nick Coy created Tuloz, he set out to create a store that carried quality dog products with a focus on the well being of all dogs. Tuloz takes vested interest in the futures of local animal shelters. They donate 25% of their sales to these shelters. When developing their brand it was important to evoke emotion, compassion, and loyalty. Qualities of a beloved pet.

A forward pointing dog constructed from a single unbroken line. The Tuloz icon embodies the forward progress of the company. Always moving forward and making change for pets in need.

Deliverable Branding
Sector Retail
Year Oct 2015