Madrina combines French culinary influence with Mexican traditions.
Madrina established itself in Dallas with the intention of giving an alternative to what was expected from Mexican food. Combining French culinary influence with Mexican traditions, a unique dining experience was created. Mast set out to create a brand that would align with this unique combination of cultures.
The hexagon from the main mark is reaches well beyond just the logo form. The shape is utilized extensively in both print collateral and interiors. The brand pattern, tables, tables, floor tiles, and even the door handles carry the hexagon motif throughout the space.