Helping Africa’s leader in integrated logistics reach the global market.
Kobo is Africa’s innovation leader in integrated logistics solutions and truck brokerage services. They aggregate end-to-end haulage operations to help cargo owners, truck owners, drivers, and cargo recipients achieve an efficient supply chain framework.
Through their seamless, simple-to-use, mobile and web applications, Kobo reduces supply chain risks, logistics bottlenecks, and manufacturing waste. They achieve this by giving their drivers real-time visibility and creating an effective value chain for all stakeholders in the supply chain.
Ahead of a huge expansion effort, we worked with them to create a sophisticated, modern update to their brand that would align with their global pursuits.
We worked with the Kobo team to create a symbol that takes inspiration from the history and meaning of the company’s name, movement, and global presence.
Along with not aligning with the brand’s global reach—the previous wordmark had legibility, reproducibility, and scale issues.
We created a bold updated wordmark based on curves of the former mark. Solving the legibility, reproducibility, and scale issues. Resulting in a mark that can work at all sizes.
The updated wordmark is modern and timeless, immediately creating legitimacy and ownability in the tech space.
We updated and expanded the legacy color palette to preserve the brand equity while elevating its usage within the system.
Kobo previously had a family of sub-brands that did not align with the primary identity. With an updated identity, we knew we also needed to unify the sub-brands. The overarching Kobo brand becomes stronger, more widely known, and accepted by creating a unified set of sub-brands.