Creating radical multi-generational change for a new world through meaningful investment.
Innovation Endeavors invests in visionary founders, transformational technology and emergent ecosystems for a new world.
We worked with them to create a new brand in conjunction with the launch of their third fund. Resulting in a a brand that felt as future forward as their company. Evoking the core message of innovation by the use of what we call the “nebula” pattern that is always changing and adapting in usage.
Keeping the ideas of data, computation, engineering and transformation at the forefront throughout all facets of the buildout of the brand.
When developing the symbol, it was important to create something that felt like it was always evolving while still feeling stable and mathematical. This evolution, or movement, represents the rapid and constant transformation found in the work of both Innovation Endeavors and their portfolio companies.
We developed this symbol with 34 individual pieces, based on the principles of the Fibonacci sequence. These individual pieces represent their ability to bring together visionary founders to create true change.
The symbol conveys many things: a gear, motor, engine, propeller, etc. Bringing to mind this quote from Innovation Endeavors:
“People everywhere want hope for the future and we want to be the engine of that hope.”
Through the use of celestial imagery and patterns, we were able to strengthen this message and the overall tie to the Super Evolution.