Taking the guesswork out of planning a night on the town by helping people find new and exciting live events near them.
Goldstar is a ticketing platform that helps people find new and exciting live events near them. They were in need of an update to their identity that would allow them to stand out in their market. The process started by developing a strong, timeless foundation for the brand through the symbol and wordmark. We then began to rethink the color system to own gold as the primary color, previously they had used blue as their main color, which was saturated in the market. We moved the blue to the secondary palette and began to start adding expressive design elements to bring warmth and excitement into the brand. Resulting in a hand-made, expressive feeling across the buildout of the brand, accomplished in a way that doesn’t feel vintage or fleeting.