Glass Optical had a very clear goal from the start: offer the best product, environment, and service in Dallas.
Rather than opening up shop in one of the many high-end retail districts, the Wilkes family chose to stay in their neighborhood, Oak Cliff. Where high-end boutique shopping is not the norm. This investment in community is authentic to Glass Optical.
It was important that the process of purchasing glasses and receiving an eye exam was an experience that was looked forward to, not dreaded.
The Wilkes family took great care with the interior buildout to make sure there was no weak link in the glasses buying experience.
After previously pursuing separate careers, Steve and Paul Wilkes, father and son, dreamed up Glass together. The welcoming feel of the space, the service, and the quality of the product evoke the classic personality of a family-owned business.