Tavernetta Vail
Sprezzatura Alpina
Our work for Frasca Group’s latest venture, Tavernetta Vail, builds on the original Tavernetta brand while capturing the essence of alpine Italian cuisine. We aimed to create an elegant update for the wordmark that drew inspiration from historic Italian typefaces without straying too far from the original Tavernetta design. Collaborating with our friends at Badson, we introduced a script modifier for “Vail” to give the wordmark a sense of place. Additionally, we developed a suite of submarks to support the brand’s buildout.
More soon.