Wilson’s

We were thrilled to work with our longtime friends and collaborators, 3sixteen, to bring a month-long pop-up cafe to life inside their space to celebrate their 20th anniversary. Wilson’s was named after a dear friend of Andrew and Johan’s who passed away and first introduced them to craft coffee. With impeccable attention to detail on all things, the 3s team brought in some of the best in the coffee industry to help them prepare and run this shop for its month-long tenure. Resulting in meeting places for friends near and far to come and celebrate their accomplishments, share a drink, and remember a friend.

We worked closely with the 3s team to bring this brand to life, starting very early to ensure we had time to work through every piece of the puzzle.

“Over the past 9 months, Travis and his team worked on a logo that would call back to old NYC diners combined with a design system that also looks ahead, encapsulating the forward thinking service that we hope to provide. We loved the branding so much that we’ve made limited runs of t-shirts and hand embroidered shop jackets and coveralls adorned with the logo.”

While only there for a month, the space was a resounding success that brought friends, fans of the brand, and fans of coffee into the space—taking a moment away from a busy day and slowing down.

Full case study coming soon.