Deliverable Branding
Sector Food & Drink
Year Nov 2018
Mast

Tanoshii Ramen

Tanoshii was Dallas, Texas’ first dedicated ramen shop. The brand has a distinct grit to it that blends perfectly with the Deep Ellum neighborhood it calls home.

One Small Step for Ramen

Since Tanoshii acts as an introduction to ramen for Dallas, it was important for Mast to instill a bit of the food’s history to contrast the modern styling of the brand’s typography.

The icon represents the bowl of noodles—more importantly it was a nod to ramen being food for bringing the family together and nourishing them.

The final installment of the brand was a 30 foot mural we applied via wheatpaste. Over 2 days we applied the mural one panel at a time then ripped, tore, and weathered it until it looked as though it had been there for years.

Deliverable Branding
Sector Food & Drink
Year Nov 2018