Old School Meets New School
When Brady Sparks and Michelle MacLeod partnered to create Sparks/MacLeod, they knew it was an unconventional bond. Each brings a different set of experiences with a different set of demographics. Mixing the two contrasting styles is the main point we focused on when creating the brand. The main goal of Mast was to assure that no client whether current or prospective, young or old, would be alienated by the brand’s aesthetics.