Taking Private Public

Under a previous name, NautixLabs helped health supplement suppliers across the globe ensure that their customers were receiving quality and uncompromised product. The supplement world is a bit of a “wild west,” which has lead to many companies jumping in and cutting corners to make a quick paycheck. These practices obviously lead to very dangerous circumstances for the athletes who consume them. NautixLabs goal is to hold themselves to the standards that the supplement industry┬áhasn’t yet set precedent for. While previously they had only sourced and packaged as a third party, Mast partnered with NautixLabs to establish their internal brand for the first time.

With a renewed focus on internal products, an overhaul of the packaging line was needed to implement the brand. A simple system combing color, type, and iconography was established to create a distinct look across the product line and quickly communicate information.