Representing Colorado in the Coffee Roasting Industry
It is important to Jay and Dustin of MiddleState Coffee to represent Colorado with their new venture. Luckily, they are keenly aware of the commonly used motifs, colors, and textures used to represent the “Mountain Region” and are eager to steer clear of them. We helped them create a brand that is true to their home but also their style and aesthetic sensibility.
Starting from zero with MiddleState gave us the opportunity to forecast their future needs. Without knowing what their future product line would look like, it was important to keep a simple, consistent base that could endure.We intentionally steered clear of the brown, kraft, and gritty motifs commonly used in coffee. Instead, we implemented black and white as the main brand colors and a dot grid as the main brand pattern.