Joseph Wesley


And Now for Something Completely Different 

Joseph Wesley Black Tea is based out of Detroit, Michigan and imports fine tea from regions of India and China. We worked with Joseph Wesley to create a unique and bold identity that represents the quality of the product and the city it calls home.

Detroit Rock City

Detroit pride is a major brand cornerstone of the Joseph Wesley project. Therefore, it is important to direct their audience to the beauty of the city and the surrounding state. Captures of both urban and rural moments are utilized across all packaging and collateral to put Detroit and Michigan at the forefront of the brand.

The heart and soul of the Joseph Wesley brand is Joe himself. Not lost on the brand is his own joyful quirkiness and bright-eyed love for tea. It is important to Joe that the brand shows great tea doesn’t have to take itself too seriously.