The Smartest Creative Agency You’ve Never Heard Of
Javelin approached us for a rebrand when they realized a simple problem: They know how to make everyone look awesome but themselves. Javelin has been the Agency of Record for AT&T for over a decade. No other company can boast such a track record. Unfortunately, while they launch brilliant ideas like AT&T Uverse for their clients, they’ve forgotten to take care of their own identity. Mast was brought in to recreate the way they are seen by others, but also how they see themselves. We focused on brand strategy for new business, enduring previous business, as well as in-office culture.