Many Languages United Under One Brand
International Advisors is a business consulting agency with a worldwide reach. Having clients all over the world presents a unique set of problems. It was important that the brand be simple and clear without sacrificing engagement. Ultimately, a geometric approach was used to create an icon that stands as the cornerstone of the brand.
North America and the Middle East are the two most important regions of business for International Advisors. In order to ensure proper communication in both, we worked with a Saudi Arabian designer to dial in all typographic translations.