Huckleberry Roasters


I’m your Huckleberry.

Koan Goedman and Mark Mann started Huckleberry Roasters to create a company that focused on the serious pursuit of coffee, coupled with a laid back approach, making sure to not take themselves too seriously. Naming each coffee after their personal musical inspirations is just one example of this. Most important was to produce a great cup of coffee, a friendly environment to drink it in, and a glimpse into their collective personalities. Mast was tasked with incorporating that personality into their new packaging. The result was a bag with a system that presented the information about the beans very clearly and brought the energy and humor of the owners out in the pattern and copywriting.

Wordmark developed by Mackey Saturday.

High Five!

Huckleberry wanted to revamp their brand and move away from their old packaging system which had proved to be a bit confusing and not indicative of the experience of visiting a Huckleberry location. While they don’t take themselves too seriously, they do take their responsibility to the Earth quite serious. Wanting an update to the brand personality provided a perfect time to transition their packaging to a biodegradable material.

Previous brand materials had often used a hexagonal motif. In creating a unique brand pattern which gave a stylized, geometric nod to coffee beans,  the updated bags honored that history.