Fausto Says Drink.
Two of Denver’s top restaurateurs, Jonathan Powers and Koan Goedman, partnered up for a cocktail bar in the RINO neighborhood of Denver. Being cycling enthusiasts, and fans of Italian cyclist Fausto Coppi, the partners tasked Mast with creating a brand rooted in vintage Italian cycling. The result is a type-driven brand accompanied by a subtle anise icon as nod to Jonathan and Koan’s love of amaro.
Drawing inspiration from classic Italian shop signage, a custom typeface was created in partnership with Badson Studio. The typeface was utilized for all collateral as well as interior and exterior signage.