New Merger Needed New Face
ALY Centrifuge is a resource recovery company for the oil and gas industry. By recovering, cleaning, and reusing materials that are left over as a product of oil drilling, they make the entire process cleaner, more affordable, and more efficient. ALY represents the partnership of 3 companies with long history in the oil and gas business. Mast was brought in to create a cohesive brand umbrella that would unify the new partners.
First and foremost, we wanted to create a mark that would securely fit into their industry. Many of ALY’s clients and contacts have relationships going back generations, so a sense of timeless stability was key. Secondly, we wanted to create separation from their competitors. To accomplish this we combined two simple ideas: An upward arrow representing the energy literally being pulled up, cleaned, and harvested from the ground, and the “A” Icon they could rally around as their badge.